SBI Life ropes in Rishabh Pant, Ravindra Jadeja as brand ambassadors
In a bid to blend ambition with family duty, SBI Life Insurance on Tuesday launched a new campaign featuring cricketers Rishabh Pant and Ravindra Jadeja as brand ambassadors ‘Jolly’ and ‘Polly’, embodying the modern Indian’s push-pull between dreams and responsibilities.
The TVCs highlight how life insurance empowers bold moves — like career switches or chasing passions — once loved ones’ futures are secured. Rooted in SBI Life’s mantra “Apne Liye, Apno Ke Liye” (For Self, For Family), the ads use relatable household banter to normalise protection as a confidence booster, not a chore.
Pant, as the instinctive ‘Jolly’, urges living fully with optimism, showing planning protects freedom. Jadeja, the steady ‘Polly’, stresses composure and long-term security, balancing personal goals with family care. “Today’s consumers chase aspirations but weigh family duties,” an SBI Life spokesperson said. “Pant and Jadeja mirror those inner family debates.”
The campaign zeroes in on ambitious youth, who juggle independence with filial obligations. It skips jargon for real-life scenarios — career pivots, kid’s dreams—proving early planning unlocks fearless pursuits. “Young Indians aren’t shirking responsibility; they’re harmonising it with passion,” the spokesperson added. For first-time buyers, the message: Secure family first, chase dreams second — with peace.
Rishabh Pant and Ravindra Jadeja naturally embody these complementary approaches to life. Introduced as Jolly and Polly, they do not appear as conventional celebrity endorsers, but as representations of two approaches which drive individuals to take life’s decisions. Together, ‘Jolly & Polly’ mirror the inner conversations common in Indian households, balancing the desire to move forward with the responsibility of caring for loved ones.
