A creative space where fashion, art, and heritage come together to tell a unique story, says SAKSHI PRIYA
Step inside, and reality shifts. Colours explode, mirrors create endless reflections, and every corner holds a story waiting to unfold. Siddhartha Bansal’s new flagship store at The Dhanmill, New Delhi is a world of its own, where nostalgia, Indian heritage, and artistic imagination take centre stage.
A story in design
A paisley-shaped love seat invites visitors to pause and soak in the atmosphere, offering both comfort and a sense of nostalgia. Nearby, a majestic Kamdhenu cow stands tall, its presence a tribute to tradition, mythology, and devotion, embodying the deep cultural roots that inspire the space.
The rotating five-foot wheel in the window display is a striking metaphor, perhaps a nod to movement, continuity, and the ever-evolving nature of fashion itself. The The mosaic engravings, floral installations, and the Hamsa-shaped door handle further elevate the space from a mere store to a cultural sanctuary. The sensor-activated hearts in the trial rooms add a layer of intimacy, making the shopping experience feel personal. A STORY IN DESGIN
A paisley-shaped love seat invites visitors to pause and soak in the atmosphere, offering both comfort and a sense of nostalgia. Nearby, a majestic Kamdhenu cow stands tall, its presence a tribute to tradition, mythology, and devotion, embodying the deep cultural roots that inspire the space.
The rotating five-foot wheel in the window display is a striking metaphor, perhaps a nod to movement, continuity, and the ever-evolving nature of fashion itself. The The mosaic engravings, floral installations, and the Hamsa-shaped door handle further elevate the space from a mere store to a cultural sanctuary. The sensor-activated hearts in the trial rooms add a layer of intimacy, making the shopping experience feel personal.
Fashion as an Experience
The industry is witnessing a transformation where shopping is no longer just about buying clothes. Consumers seek spaces that inspire, engage, and offer a deeper connection to the brand’s philosophy. Bansal’s latest venture embodies this change, inviting visitors into a world where clothing tells a story, design and fashion becomes an art form.These aren’t just aesthetic choices; they are intentional elements that create a dialogue, between craftsmanship and modernity.
A Collection Rooted in Expression
Bansal’s latest collection, EKAM - The Pursuit of Oneness, is an exploration of cultural exchange and unity. Drawing from the Silk Route, it features motifs of Sufi dancers, paisleys, and Indian and Oriental textile influences. Jewel tones represent the seven chakras, while gold threadwork, intricate embroidery, and mirror embellishments enhance the richness of each piece. Flowing kaftans, draped skirts, and structured silhouettes reflect the brand’s free-spirited ethos.
A New Era of Fashion Spaces
As fashion evolves, physical spaces are no longer just retail hubs-they are immersive experiences. Designers are moving beyond traditional boutiques, creating destinations that blur the line between art and commerce. Bansal’s vision embraces this shift, turning his store into a canvas where culture, craftsmanship, and contemporary aesthetics converge.
Traditional boutiques once focused solely on showcasing garments, but today, they are dynamic expressions of artistry, heritage, and innovation.
Bringing Heritage to Life
EKAM is a mesmerising expression of nostalgia and opulence, each piece radiating a sense of regal grandeur. The collection captures the soul of heritage craftsmanship while embracing a modern, expressive aesthetic. The richness of the jewel tones is captivating, with deep blues, lush greens and vibrant pinks creating a striking visual harmony.The detailing is exquisite, every inch of fabric tells a story through elaborate embroidery, mirror accents, and intricate gold threadwork. The paisleys and Sufi-inspired motifs feel almost poetic, carrying an old-world charm that meets contemporary artistry. The silhouettes are a mix of effortless fluidity and structured elegance, making the collection versatile yet deeply rooted in tradition.
