Almost a year after the consecration of Ram Lalla at the grand Ram Mandir, Ayodhya has witnessed a remarkable transformation. Once known for its tranquil religious gatherings and modest economy, the city has become a bustling hub of economic activity. While standing as a symbol of devotion, the Ram Mandir has also emerged as the cornerstone of Ayodhya’s economic resurgence.
“The faith of millions has brought prosperity to Ayodhya,” said Anil Shukla, a shopkeeper near the temple. “Earlier, people barely had enough to survive. Now, thanks to Ram ji ki kripa, everyone is earning well. Even small vendors are flourishing.”
The influx of pilgrims has been staggering. Government figures reveal that from January 22 to September 30, 2024, Ayodhya received 13.77 crore visitors, outpacing even the Taj Mahal in footfall. The numbers are expected to exceed 16 crore by the end of the year, driving a wave of unprecedented economic activity. For local residents, this transformation has brought prosperity and optimism, changing lives across sectors.
Kamlesh Tiwari, a local shopkeeper, shared his experience: “Earlier, we earned just enough to make ends meet. Now, with so many tourists coming in, my income has tripled. It feels like Ayodhya is finally getting its due.” Small businesses, from souvenir vendors to eateries, have thrived in this new environment. Vendors selling Ram Lalla photographs, puja materials, and prasad have reported record earnings. Many have expanded their operations, sourcing high-quality products to meet the growing demand.
The state government’s redevelopment initiatives, worth ?85,000 crore, have played a crucial role in facilitating this transformation. Infrastructure improvements, including better roads, public utilities, and transport facilities, are designed to handle a daily footfall of 3 lakh visitors. These developments have not only enhanced the tourist experience but also created thousands of jobs in retail, transport, construction, and food services.
For residents, the economic boost is tangible. People are upgrading their lifestyles, purchasing vehicles, and investing in better homes. Mukesh Kumar, a prasad seller near the temple, said, “I used to earn ?300 a day, but now it’s ?2,000 on average. The number of visitors has changed everything for us.”
The rise in Ayodhya’s profile has also attracted national and international brands. Global food chains like Domino’s and Pizza Hut, along with retail giants like Reliance Trends, have set up outlets, catering to the growing number of tourists. Such developments highlight the city’s evolving identity as not just a spiritual center but also a modern economic hub.
Economists view Ayodhya’s transformation as a blueprint for leveraging religious tourism for urban development. According to Dr. Arvind Mishra, an economic analyst, “The growth we’re seeing in Ayodhya is a perfect example of how faith and economy can work hand in hand. With increased tourism, disposable incomes are rising, and this ripple effect is boosting the local economy in ways we couldn’t have predicted.”
The changes are visible everywhere, from the vibrant new markets near the temple to the busy streets lined with vendors. Local entrepreneurs, small-scale traders, and service providers all report significant growth in their earnings. Even roadside snack stalls, offering items like tandoori chai and sweet corn, are benefiting from the influx of tourists.
Ayodhya today is a city transformed, with its faith-driven identity seamlessly merging with its newfound economic dynamism.
