Moen, a global leader in kitchen and bathroom solutions, has partnered with Bathline Acquaviva Group to expand into India’s fast-growing sanitary ware market. This strategic alliance blends Moen’s expertise in innovation and sustainability with Acquaviva’s strong presence in the Indian premium segment.
India’s sanitary ware industry, currently valued at `539.5 Billion ($6.5 Billion), is projected to grow at a CAGR of 7.74 per cent over the next five years. Moen’s entry aligns with rising consumer demand, driven by increasing incomes and a booming real estate sector.
“This collaboration allows us to merge Moen’s innovation leadership with Acquaviva’s deep market understanding. Together, we aim to deliver premium, sustainable solutions,” said Vinay Gupta, Chairman of Bathline Acquaviva Group.
To mark its entry, Moen has launched its first Experience Centre in New Delhi’s upscale MG Road area, offering customers an immersive look at its cutting-edge products, from faucets to shower panels.
“India is poised to be Moen’s next growth engine,” said George Wu, President of WINN Asia at Fortune Brands Innovations.
With this partnership and flagship store, Moen is set to redefine India’s premium bathroom solutions market.
