The Kerala government has launched the Direct Selling Monitoring Mechanism (DSMM), a major initiative aimed at strengthening the direct selling industry with a transparent and consumer-friendly ecosystem. Applauding this move, the Indian Direct Selling Association (IDSA) hailed it as a game-changer for the sector's growth and regulation.
Under the leadership of Chief Minister Shri Pinarayi Vijayan and Minister Shri G R Anil, the initiative introduces clear guidelines for over 1.5 Lakh direct sellers in the state.
Speaking at the launch event in Thiruvananthapuram on February 19, 2025, IDSA CEO Council Member, Mr Samir K Modi, highlighted Kerala's transformative step in strengthening its, 522 Crore direct selling market. He praised the launch of an online portal to enhance transparency and compliance.
