In an effort to combat period poverty, Girlyveda, a brand dedicated to women’s health and wellness, has donated 30,000 sanitary pads to underprivileged women and girls across different sections of society.

Since launching its pad donation campaign on January 26 last year, Girlyveda has been reaching out to those in need —whether on roadsides, in homeless camps, or through NGOs — to ensure menstrual hygiene is not a privilege but a basic right.

Through this initiative, Girlyveda has directly impacted thousands of women who struggle with access to safe menstrual care. Many of these women, facing economic hardships, often resort to unsafe alternatives, risking their health and dignity. By providing sanitary pads and educating them on menstrual hygiene, Girlyveda is working to break societal taboos and empower women to manage their periods safely and with confidence.

“Menstrual hygiene should never be a luxury. For many underprivileged women, even affording a meal is a challenge—leaving period care as an afterthought. Our mission is to ensure that no woman is forced to choose between her dignity and survival. This initiative is not just about donations; it’s about fostering awareness, education, and a sense of community, where no woman feels alone in this struggle,” said Danny Kumar Meena, Founder and CEO at Girlyveda.

Despite increasing awareness of menstrual health in India, statistics reveal a stark reality—many women, particularly in rural and marginalised communities, lack access to sanitary products. Research indicates that 70 per cent of rural women still do not have access to safe menstrual hygiene products, and 25 per cent of adolescent girls miss school during their periods due to a lack of proper care.

Girlyveda’s initiative is a step toward changing this reality, ensuring that every woman and girl has access to the products and knowledge necessary for a healthy menstrual cycle.

Girlyveda has also extended its efforts to digital platforms, where its social media campaign has sparked widespread support for the cause. A unique initiative, where each follow on its Instagram account leads to a pad donation to a woman in need, has amplified awareness and engagement. This approach has strengthened Girlyveda’s commitment to making menstrual hygiene a collective social responsibility, encouraging individuals to contribute to the movement in simple yet impactful ways.

The journey to end period poverty has seen Girlyveda extend its support across Delhi, Uttar Pradesh and Haryana, including recent contributions to Pehchaan The Street School, an NGO dedicated to social welfare. While these milestones reflect significant progress, Girlyveda remains unwavering in its mission to expand its reach, ensuring menstrual dignity for all.