Param Amrit offers luxurious Ayurvedic skin care products for holistic beauty and wellness, writes ABHI SINGHAL

Skincare has been the talk of the town from quite a time now. From using normal soaps and moisturisers, to now being choosy due to thousands of brands typically using chemicals it’s difficult to rely on the ones which are healthy for the skin. Some brands live up to the mark but the others are religiously rejected by the people.

From the days Ayurvedic products have come into the business, the trust of the people have been retained. Param Amrit, a luxurious skincare brand launched at the Constitution Club of India by Nutan Kher recently promises you the same.

Param Amrit is a luxurious skincare brand to revive the ancient wisdom of Ayurveda by integrating the transformative power of Mantra Aushadhi. Each product of Param Amrit is handcrafted and is a testament to holistic well-being, connecting mind, body, and soul. By merging ancient rituals with modern wellness aspirations, Param Amrit offers a range of Ayurvedic products that go beyond surface-level beauty, promoting spiritual and emotional rejuvenation.

The Ayurvedic products that have been launched are Soaps – Abundance, Celestial, Divine Citrus, Divine Orcard, Enchanted, Fairy Dust; Face Serums - Kumkumadi Face Serum, Kumkumadi Gold Face Serum and Ghritamrit face cream.

Talking to Nutan Kher, Founder of Param Amrit about the many Ayurvedic brands, people in the majority still going for brands that use chemicals and how does she think that Param Amrit can bring a change to people's choices? She said, “We believe the shift towards natural, Ayurveda-based products requires more than just awareness—it calls for trust-building, education, and tangible results. That is why despite the growing awareness around Ayurveda, many consumers continue to lean toward brands that use chemicals, driven by aggressive marketing and instant results. However, Param Amrit is dedicated to educating consumers about the holistic, restorative benefits of Ayurvedic ingredients and the importance of understanding what they’re putting on their skin. We stand out by focusing not just on the purity of its ingredients but also on the deeply rooted Vedic processes that enhance their healing properties. Our products are carefully crafted using traditional methods, ensuring that each formulation retains its natural potency and effectiveness. Moreover, we use high-quality, traditionally revered Ayurvedic ingredients in combination with modern testing to ensure efficacy, safety, and visible results.

We at Param Amrit offer the best of both worlds: effective skincare rooted in nature and Ayurveda, without the potential downsides of synthetic chemicals.  Our products demonstrate how true wellness is a gradual journey that prioritises long-term health over quick fixes, we aim to shift consumer preferences. We are confident that once people experience the authentic, holistic benefits of our prioritised products, they will make more conscious, healthier choices for themselves and their families. Our mission is to make Ayurvedic skincare a primary choice for holistic beauty and wellness, shifting consumer perceptions to recognise the true, sustainable benefits of nature-based solutions.”

On asking that does she (Nutan Kher) thinks that Ayurvedic products can lead the way, she explained, “Absolutely. The launch of Param Amrit will set a new standard in the skincare industry with more Ayurvedic products. This shift is timely and necessary as consumers are becoming increasingly conscious of what they put on their skin and the impact these choices have on their overall well-being. Ayurveda offers a comprehensive, time-tested approach to skincare that aligns perfectly with these values, emphasising balance, sustainability, and nurturing from within thus, reviving the age-old wisdom of Ayurveda in a modern context. We believe that the authenticity and purity of Ayurvedic products like ours can pave the way for a more meaningful and conscious approach to skincare and self-care.

In contrast to conventional skincare, which often uses chemicals for quick, surface-level results, Ayurveda prioritises understanding each individual’s skin type, body constitution, and specific needs. Our goal is to help consumers make informed choices, empowering them to experience skincare that works in harmony with their natural biology.

Our formulations, rooted in ancient wisdom, are developed using ethically sourced, high-quality herbs, and botanical extracts, blended with modern safety standards. By embracing this combination of ancient science and modern rigour, our brand shows that Ayurvedic skincare is not just an alternative but a reliable and effective choice for today’s consumers.

As people become more aware of the adverse effects of chemical-based products, there is a natural inclination towards embracing safer, nature-derived solutions. The market is ready for a resurgence of Ayurvedic products, and with Param Amrit leading by example in quality and efficacy, we are optimistic that Ayurveda can reclaim its rightful place in the mainstream, encouraging more people to choose natural, sustainable, and wellness-centric lifestyles.”

With its roots in the time-tested wisdom of Ayurveda, Param Amrit will not just be a skincare brand; it is a movement towards conscious, holistic, and sustainable beauty. By blending ancient practices with modern aspirations, the brand promises to inspire a healthier, more mindful approach to skincare, leading the way for nature-based solutions in the modern world.