PBPartners, a brand under Policybazaar Insurance Brokers, is setting new benchmarks in the insurance industry with its distinctive Points of Sale Person (PoSP) model. The company recently held a press meet in Indore, highlighting latest health insurance buying trends in Madhya Pradesh and the remarkable growth witnessed in this segment.

The event featured Neeraj Adhana, National Sales Head - Health Insurance, and Mr. Gaurav Goswami, Business Unit Head - Health Insurance, along with other senior leaders from PBPartners.

In Madhya Pradesh, there has been significant growth in demand for health insurance products. Notably, customers from tier 2 and tier 3 cities like Indore, Bhopal, Gwalior, and Jabalpur are proactively seeking comprehensive health insurance coverage.Madhya Pradesh, as a key market, boasts an impressive 16,000+ active agent partners, while Indore alone has a solid network of 5,000+ POSP agent partners—underscoring the region's crucial role in driving insurance adoption across central India.

Insurance Buying Behavior and Trends in Indore: Lately, there has been a significant increase in awareness around health insurance protection among people in Indore, Madhya Pradesh. The right blend of cutting-edge technology and the personal touch of agent partners has been a big contributor to the brands’ success in this region.

“The heightened awareness among the people of Indore has led to a significant uptake in the purchase of health insurance policies. In the last one year, PBPartners observed an impressive 97% growth in health insurance policies bought in Indore, Madhya Pradesh.

This remarkable growth reflects the growing awareness of health insurance and the trust that citizens of Indore have placed in PBPartners' reliable and efficient service,” said Neeraj Adhana, National Sales Head - Health Insurance, PBPartners.Agent Partners' Role in Simplifying the Claims Experience: "At PBPartners, we understand that claims experience is the ultimate moment of truth. Our goal is to ensure that people rely on us for an exceptional claims experience. To achieve this, we established a dedicated claims team four months ago to streamline the claims process. This team focuses on immediate coordination between the network hospital and the insurance company whenever a claim is registered, ensuring timely and efficient processing to avoid delays, collecting necessary documents from customers promptly, and providing clear and valid explanations if a claim is rejected," added Gaurav Goswami, Business Unit Head - Health Insurance, PBPartners.