National Capital Region Transport Corporation (NCRTC) is inviting bids for exclusive semi-naming and co-branding rights for five strategically located stations on the Delhi-Ghaziabad-Meerut Regional Rapid Transit System (RRTS) corridor.
A statement by the corporation stated, “This initiative aims to enhance passenger experience and convenience while generating Non-Fare Box Revenue to support the operational costs of the RRTS Corridor. By participating, brands can significantly increase their visibility by associating their names with RRTS stations, enabling impactful advertising campaigns that reach a broad audience.”
It added that the brands awarded these rights will have the opportunity to prefix or suffix their names to station names, incorporate their brand colors on station walls, hoardings, and entry/exit points, and utilize both bare and built-up retail spaces.
