Chief Minister Yogi Adityanath unveiled the new multi-coloured logo of Maha Kumbh 2025 in Prayagraj on Sunday.

The logo symbolises religious and economic prosperity, with the depiction of the Amrit Kalash, a sacred vessel from the mythological ocean churning.

The design features a temple, a seer, an urn, the Akshayvat tree, and an image of Lord Hanuman, representing the confluence of nature and humanity in the Sanatan civilisation. It also embodies the continuous flow of self-awareness and public welfare, serving as an inspirational emblem of Maha Kumbh 2025.

Kumbh Mela, recognised by UNESCO as an ‘Intangible Cultural Heritage of Humanity’, is regarded as the world’s largest peaceful gathering of pilgrims.

With the motto “Sarvasiddhipradah Kumbhah” (Kumbh bestows all types of spiritual powers), the Maha Kumbh stands as a profound symbol of spiritual significance.

The logo of Maha Kumbh, one of the largest festivals globally, has been crafted to reflect its diverse and far-reaching impact, capturing both its spiritual essence and cultural grandeur.

Sadhus and saints from all sects across the country participate in the Maha Kumbh in large numbers, symbolised in the logo by a sadhu blowing a conch. Additionally, two sadhus are depicted in a posture of salutation, reflecting the deep reverence of the event.

The logo also incorporates key religious sites along the banks of Sangamnagari and represents various traditions of Sanatan Dharma. The Amrit Kalash featured in the design holds profound symbolism: its mouth represents Lord Vishnu, the neck signifies Rudra, the base symbolises Brahma, the middle part embodies all goddesses, and the water within represents the entire ocean.

The Maha Kumbh is a significant social and religious festival that brings together devotees from around the world.

As the event is held in Prayagraj, the logo prominently features the city’s most sacred site — the Triveni Sangam, the confluence of the Ganga, Yamuna and Saraswati rivers.

A live satellite image of the Sangam is clearly visible in the design, symbolising the eternal flow of these rivers as a representation of life itself. This inclusion highlights the spiritual and geographical importance of Prayagraj in the Maha Kumbh’s rich tradition.

The chief minister also launched the website and app related to Kumbh. The website and app will provide all information about the Maha Kumbh, including by air, rail and road transport, residential facility, parking, temples, local and surrounding attractions and tourist destinations.