Prayagraj is preparing for Mahakumbh 2025, and as part of an innovative initiative, boatmen are being trained to serve as storytellers, offering visitors an enriched experience of the region’s historical and mythological heritage. This project, led by the state tourism department, aims to blend tradition with hospitality to impress the anticipated 40 crore devotees expected at the event.
The tourism department has partnered with Manyawar Kanshiram Institute of Tourism Management, Lucknow, and the NGO Bewajah Society to empower 4,000 boatmen across the state. "We have signed a memorandum of understanding (MoU) with these institutions to train boatmen and guides in storytelling, disaster management, and modern amenities like digital payments," said Aparajita Singh, regional tourism officer of Prayagraj.
The storytelling aspect of the initiative focuses on equipping boatmen with the skills to narrate folk tales and historical accounts in a compelling manner. "Boatmen possess rich knowledge of local stories. If presented emotionally and engagingly, these tales can create lasting impressions on visitors," said Gaurav Srivastava, president of Bewajah Society.
Training sessions commenced with 60 boatmen trained in Prayagraj and another 30 in Shringverpur. Similar programs are underway in Ayodhya, Mathura, Chitrakoot, and Bateshwar. In Chitrakoot alone, 35 boatmen have already completed their sessions.
This initiative is not just about enhancing tourist experiences but also uplifting the boatmen community. "These boatmen are moving beyond rowing boats—they are becoming river guides and ambassadors of the region's cultural heritage," said Srivastava.
The training extends beyond storytelling to include disaster management and water safety. "Boatmen are also being trained in life-saving techniques, CPR, and flood rescue measures. These skills will enable them to ensure safety at the ghats during emergencies," explained Singh. Prakhar Tiwari, assistant professor at the tourism institute, highlighted that the sessions also cover boat handling and relief measures during accidents. To modernize their approach, boatmen are being introduced to digital payment systems to cater to tech-savvy tourists.
Sunil Pandey, a boatman, said, “Earlier, rowing a boat was just a means to earn a living. Now, I can talk about Prayagraj’s heritage. It makes my work fulfilling.”
Besides boatmen, tour guides, who serve as the face of Prayagraj’s tourism, are also undergoing transformation. Over 1,000 guides are being trained in hospitality, management, and storytelling techniques. “Tourists don’t just want to see—they want to experience,” said Neha Sharma, a newly certified guide. “This training has given me the confidence to deliver that experience.”
With 420 guides already certified, the remaining batches are expected to complete their training by early next year.
