As the demand for premium quality dry fruits continues to soar, Indian farmers and manufacturers are exploring innovative techniques to increase productivity
Picture this: you're savouring the sweet crunch of almonds as you delve into your morning granola, or perhaps you're relishing the delicate chewiness of raisins in your favourite trail mix during an outdoor adventure. Across India, from bustling city streets to serene countryside landscapes, the allure of dry fruits is woven into the fabric of daily life.
These tiny, nutrient-packed powerhouses are not just snacks; they're a symbol of health, vitality, and tradition. In a nation where culinary delights are as diverse as its landscapes, dry fruits stand as a timeless treasure, cherished for their flavour, versatility, and myriad health benefits. Let's embark on a journey to uncover the captivating world of dry fruits and explore their profound significance in the lives of people across India.
No wonder India's dry fruit industry is experiencing significant growth and is poised for even greater heights in the coming years. With the Indian Nut and Dry Fruit market currently standing at a staggering 56,000 Crore, it's evident that this sector holds immense potential for economic growth and employment generation. Notably, the industry employs over 10 lakh individuals and is growing at a commendable Compound Annual Growth Rate (CAGR) of 13-15%.
Several factors contribute to the promising trajectory of India's dry fruit industry. Firstly, growing health consciousness among consumers has led to a surge in demand for nutritious and natural food products like dry fruits. These products are rich in essential nutrients, vitamins, and antioxidants, making them a preferred choice for health-conscious individuals. Furthermore, the rise of e-commerce platforms has made it easier for consumers to access a wide variety of dry fruits and nuts from the comfort of their homes. This accessibility has not only expanded the consumer base but has also facilitated market penetration into remote areas.
Additionally, initiatives by the Government to promote agricultural exports and improve infrastructure facilities for food processing and storage have provided a significant boost to the dry fruit industry. Schemes such as the Agricultural Export Policy aim to enhance the competitiveness of Indian agricultural products in the global market, including dry fruits.
One recent event that highlighted the burgeoning potential of the dry fruit industry in India was the MEWA 2024 exhibition held in Delhi. MEWA showcased the finest dry fruits and nuts from India and around the world. The exhibition witnessed participation from numerous foreign companies representing several countries, signifying the global interest and recognition of India's dry fruit market. With more than 200 exhibitors and 3000 participants, this event promised to elevate the industry by fostering advancements in research, innovation, production, trade, and consumption.
Noting the relentless efforts of the National Dry Fruit Council of India (NDFCI) Lok Sabha Speaker Shri Om Birla during the address underscored the transformative role of platforms like MEWA 2024 in fostering the growth and consolidation of the sector. He emphasised the urgent need to bolster the production of nuts and dry fruits in India, noting that the sector employs over 10 lakh individuals. Recognizing the potential for export growth, the Government of India is actively pursuing tech-enabled agritech solutions to enhance farmers' productivity.
He urged associations like NDFCI to increase the interaction with the farmer groups to explore the possibility of cultivating nuts & dry fruits as per the various Indian state’s diverse climate conditions. The success of MEWA 2024 underscores the increasing demand for high-quality dry fruits and nuts both domestically and internationally. India's rich agricultural diversity, coupled with advancements in processing and packaging technologies, positions the country as a leading player in the global dry fruit market.
As the demand for premium quality dry fruits continues to soar, Indian farmers and manufacturers are exploring innovative techniques to increase productivity and ensure the highest standards of quality and hygiene. From traditional varieties like almonds, cashews, and raisins to exotic imports like dried apricots and cranberries, India's dry fruit industry offers a diverse range of products to cater to varied consumer preferences.
Indeed with the promotion of dry fruits, it could be the revival of Indian agriculture as dry fruit is a high ticket premium product, at least ten times more costly than rice and wheat which can be a game changer for Indian farmers.
All they need is a little training, input and motivation. This would not only bring down the cost of dry fruits in the country and provide them with much-needed proteins to a largely vegetarian population but also raise the income levels of the farmers. The day is not far when dry fruits will not be beyond the reach of the common man and not a privilege of the rich.
(The writer is President NDFCI, views are personal)
