Recent reports claiming a decline in its popularity seem at odds with the reality on the ground
Goa has long been a dream destination for both domestic and international travelers. Its blend of scenic beauty and cultural richness has earned it a prominent place on the global tourism map. But is the charm of Goa fading? Is it losing its allure? Certainly not. In fact, anyone visiting Goa would find its flights fully booked well in advance, its hotels packed, and its beaches bustling with lively crowds. However, some media reports have suggested a decline in its popularity, which seems at odds with the reality and the figures.
For decades, Goa has been synonymous with sun-kissed beaches, lively shacks, and a carefree lifestyle that has charmed travellers from around the world. Beyond its picturesque coastlines lies a treasure trove of history, culture, and tradition waiting to be discovered.
Ironically, a report from the CEIC (China Economic Information Centre) claimed a drastic drop in foreign tourist arrivals to Goa, alleging a fall from 8.5 million in 2019 to just 1.5 million in 2023. This narrative suggested that Goa was losing its allure to international competitors like Thailand, Sri Lanka, and Vietnam. Interestingly report is bereft of the details of the sources and how they were collected. Casting aspersions on the motive of the report in first place. These claims have been contested by Goa’s Tourism Department, which points out significant discrepancies in the data. Official figures indicated approximately 450,000 foreign arrivals in 2023–a notable recovery post-pandemic-while domestic tourism surged to 8.17 million in 2023, surpassing the 7.12 million recorded in 2019. Altogether, Goa welcomed 8.62 million tourists in 2023, exceeding pre-pandemic levels.
Addressing these concerns, Tourism Minister Rohan A Khaunte has criticised the report, describing it as a deliberate attempt to misrepresent Goa’s standing. “The numbers are manipulated to present a false narrative,” he stated. “In 2023, we recorded 4.5 million international tourists and about 9 million domestic tourists. It’s not just about quantity but the quality of tourism and the revenue it generates. Domestic tourists are now spending more, opting for premium accommodations.” To further boost the international Khaunte stresses the importance of improving Goa’s international connectivity, particularly with emerging markets in Southeast Asia, the West Asia and Europe. He revealed ongoing efforts to establish direct flight routes to key destinations such as the UAE, Malaysia and South Korea. “These regions hold immense potential for quality tourism,” he noted. In fact, Goa has gone notch up to promote tourism that is both sustainable and rejuvinating.
In 2023, Goa launched a pioneering regenerative tourism campaign, emphasising sustainability across the pillars of economy, environment, and society. This initiative aims to go beyond sustainable practices, creating tourism models that leave a positive impact on local communities while offering unique, meaningful experiences for travelers. “Regenerative tourism is about ensuring that tourism not only sustains but enriches the local culture, economy, and environment,” Khaunte explaines.
Despite its many strengths, Goa faces ongoing challenges. The lack of app-based taxi services and disputes among taxi operators have been longstanding grievances for visitors, often resulting in complaints about high fares. Additionally, while Goa offers accommodations catering to all budgets, from luxury to backpacker-friendly, the state has been criticised for expensive lodging options. Khaunte acknowledged these concerns, emphasising the need for improved public transportation and better policies to enhance the tourist experience. Indeed the ‘Unverified data without revealing the methodology employed and source makes the data suspect and report motivated.
What sets Goa apart is its versatility. Whether you’re seeking beach parties, adventure sports, spiritual retreats, or cultural festivities, Goa caters to a wide range of interests. This adaptability has been the cornerstone of its enduring appeal. Goa’s enchanting landscapes and vibrant culture have long served as a cinematic muse, making it a favored backdrop for filmmakers worldwide. From Bollywood blockbusters to Hollywood thrillers, Goa’s charm has been immortalised on screen. Iconic films like Ek Duje Ke Liye (1981) was all about love in the Goan air, while Dil Chahta Hai (2001) redefined the idea of weekend getaways, inspiring a generation to explore its idyllic beaches. Dear Zindagi (2016) captured its serene vibe, while the Golmaal series (2006–2010) added a playful twist to its allure as a honeymoon destination. Even international cinema embraced its beauty, with The Bourne Supremacy (2004) using Goa as a stunning backdrop for its high-stakes drama. Whether on screen or off, the magic of Goa continues to captivate and mesmerise, unaffected by reports or negative propaganda.
(The author is travel writer and influencer; views are personal)
