Writing a book is only half the battle. The other half — equally critical but often overlooked — is ensuring that it reaches its intended audience

As an author of seven books with a decent number of followers who swear by my work, I am still a largely unknown author. That’s an anomaly, considering the long decades I have spent polishing my craft and bringing out the most distilled form of writing I am capable of. Beyond a loyal circle of readers who follow my work, much of the world remains unaware of what I have to offer. What did I lack? Not literary vivacity, but an appetite to market my writing in a way that would earn it a top spot among contemporaries. Just as we have conceived a negative perception of wealth and shunned any open display or accumulation of it as vulgar, we have slapped self-publicity also with some uncharitable notions.

It’s often said that writers are inherently shy, reclusive beings who prefer the company of their thoughts and words over the glare of public attention. Most of us dream of creating something so profound that the world discovers it and celebrates it without our having to lift a finger to promote it. We yearn for our books to find their way into readers’ hands through serendipity rather than strategy. While this dream is undeniably romantic, the reality is far from it. In a world brimming with voices clamouring for attention, invisibility is not an option.It took me time to understand that sharing my work is not an act of self-indulgence; it is an act of respect toward my craft.

It is not hubris to present our work to the world; it is our responsibility. To my fellow writers and artists, I offer this perspective: showcasing our work is not something we do solely for ourselves. It’s a way of expressing gratitude for the skills we’ve been granted. It is an acknowledgement of the universe’s generosity and an effort to give back by letting our words reach those who might find meaning and inspiration in them.

Let’s face it: the literary world is saturated. Thousands of books are published every single day, each jostling for space in an overcrowded marketplace. Amid this din, how can anyone possibly stumble upon a book unless it’s brought to their notice? By showcasing our work, we’re not seeking undue attention; we’re simply ensuring that our creation has a chance to be seen and appreciated. Once upon a time, good writing was the golden ticket for a writer. Today, social media has taken on that role with unparalleled reach and immediacy. While humility is an admirable trait, excessive shyness can hinder the reach of our work. Imagine a painter hiding their masterpiece in an attic or a singer performing only in an empty room.

Writing, like any art, is meant for sharing. When we shy away from showcasing our creations, we deny our craft the audience it deserves. We owe it to ourselves and our readers to overcome this reluctance and step forward. By sharing our work, we’re saying, “Thank you for this talent. Here is what I’ve made of it.” It’s not about vanity; it’s about paying homage to the creative force within us. Writing can often feel like a solitary pursuit, but it doesn’t have to be. Social media offers us a unique opportunity to find our tribe — fellow writers, readers, and supporters who understand and appreciate our journey. These connections not only amplify our reach but also provide encouragement, feedback, and camaraderie that enrich our creative process.

There’s a lingering misconception that marketing diminishes the purity of art. But let’s reframe this: promoting our work is not about shouting louder than everyone else; it’s about ensuring that our voice is heard. It’s about creating a bridge between us and our readers, a pathway for our stories to travel and touch lives. it’s an act of service — to our art and to those it might inspire. So let us set aside our hesitations and embrace the stage that the digital age has offered us. In doing so, we ensure that our words, our art, and our essence leave a lasting impact on the world.

(The author is a columnist and writing coach based in Dubai; views are personal)