Buoyed by last year’s success, LG Electronics India is gearing up for the 14th edition of the ‘All India K-POP Contest 2024’, in collaboration with the Korean Cultural Centre India (KCCI). With LG’s support, the event promises to be an exhilarating journey for K-pop enthusiasts across India, offering finalists a chance to visit Korea.

Last year witnessed the record-breaking participation of 11,071 teams, reflecting the growing passion for K-pop nationwide. Jeon Hong Ju, Managing Director of LG Electronics India, expressed pride in the collaboration with KCCI, anticipating another remarkable response this year.

“We are proud to collaborate with KCCI to launch the All India K-POP Contest 2024,” he said at an event here which saw a section of media personnel enthusiastically participating in various Korean traditional performances like ‘Samulnori’, traditional Korean instrumental performance, a Taekwondo performance as well as a K-pop cover dance. Samul nori is a genre of percussion music that originated in Korea. The word samul means “four objects’ ‘, while nori means “play” said a representative from the KCCI.

Hwang Il Yong, director of the Korean Cultural Centre India, said, “In a survey held regarding the preference for Korean cultural content abroad, India ranked as one of the highest nations around the world.”

“This year, in addition to the main event, we plan to hold various participatory events that everyone can enjoy, such as ‘K-POP On Street’. I hope it will become a festival venue where Indians who love the ‘Korean Wave’ can come out and enjoy,” he added.

At the event, Park Seung Tae from the Korea Tourism Organisation said that there has been a rising interest in South Korea as a tourist destination, driven by the growing influence of K-pop and K-dramas. He hoped Indians would discover more about South Korea’s rich history beyond its pop culture.