India’s largest beer-makers, United Breweries (a Heineken company), AB-InBev, and Carlsbergtoday jointly announced the launch of Brewers Association of India (“BAI”), a new industry body focused on growing the beer category in India, and drive innovation, moderation, and sustainability in the Indian beer market.
BAI is being established in partnership with the World Brewing Alliance (WBA), the global industry body consistingof brewers and brewing trade associations from Australia, Canada, the UK, the USA, Europe, Japan, Korea, Latin America, Brazil, New Zealand, Nigeria and now India. The goal of WBA is to exchange knowledge and best practices among brewers and other stakeholders. It is the global, unified voice of the industry to various audiences and stakeholders.
