Asus bets big on India’s personal computer market

| | Taipei
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Asus bets big on India’s personal computer market

Monday, 10 June 2024 | PTI | Taipei

India’s personal computer (PC) market is better than the rest of the world and low penetration level of the devices offers a good growth opportunity for the Taiwanese tech major Asus, senior company officials have said.

The Taiwanese PC maker has seen positive growth in the Indian market.

Asus India consumer and gaming PC vice president Arnold Su told PTI that “India’s PC penetration per household is around 10 to 11 per cent. Which means around 90 per cent of Indian households still do not have a PC, which means it is a very good opportunity for us,” he said.

Su said Asus is continuing to invest in India making its product available across the country. “... If you see today in India, out of 750 districts, we have already covered around 450 districts,” he added.

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