Reliance Campa to available retailers and kirana stores
Reliance Consumer Products Limited (RCPL’s) , today announced a pan-India distribution partnership to make available the iconic beverage brand, the 'Campa' range, on udaan, India’s largest eB2B platform for retailers and small kirana stores. RCPL's range of Campa beverages will be available to over 50,000 retailers and kirana stores. This distribution coverage will gradually expand to over 1 lakh retailers and kirana stores in the next two months.
BAJAJ launches new ceiling fans
India's leading consumer appliances brand, launched the range of its new ceiling fans with unique Super5TuffTM technology through a pan-India multimedia campaign. Reaffirming BAJAJ's promise of durability and high endurance, their latest fans portfolio boasts of a 5-year comprehensive warranty on the product and features like SelfGuard Capacitor, FierroShield Bearing, DuraCoat Copper Motor, SurgeProtekt Motor, and CorroSafe Lacquer, an Anti-Corrosive Protection for longer life. The campaign is an extension of their brand positioning, 'BUILT FOR LIFE. Chief Operating Officer - Consumer Products, Bajaj Electricals Limited, Ravindra Singh Negi was also present on the occasion.
