Giving a perfect choice of traditional attire for festivities and weddings, Raymond launched its first exclusive store Ethnix by Raymond at Bistupur Main Road on Friday. The store, spread across 2300 sq. feet offers ethnic wear fashion such as sherwanis, kurtas, bundis and jackets to shoppers. Ethnix by Raymond will cater to the demands of the customers with unique and elegant designs at an affordable price range.

 “The store has been designed with a basic format that can create a different experience in the flagship store, the store entrance is being displayed with the Indian art forms. The interior also has a classy look with a lot of paintings that depict Indian art forms. Our whole store design is inspired by the Indian artist and their artforms,” said an official.

Raymond is in the process of launching more stores across the State, so families can shop together, coordinate outfits and complement each other’s look. The brand has adopted an integrated approach to bring alive an idea, integrating fashion with togetherness and inclusivity.

Ethnix by Raymond is a collection of ready-made ensembles with an accessory solution to make each occasion memorable. The categories include Sherwani, Indo Western, Bandgala, Bundi, Kurta with churidar, Jacket and Suits.

Ethnix by Raymond will cater to the demands of the customers with unique and elegant designs at an affordable price range. A youth-centred traditional wear brand, Ethnix by Raymond’s offers a collection of readymade ensembles with an accessory solution to make each occasion memorable.

The Ethnix collection is inspired by the artistic design and colour combinations taken from the themes of Baroque and Mosaic in the form of embroidery or prints.