American Tourister is a well-known international luggage brand that has stoodtall for the past 90 years. With the design ethos of American Tourister bags reflecting vibrant, joyfuland trendy backpacks as well as luggages, the brand beckons resilient, efficient, and trendyproducts.
Moreover, it emphasizes on making traveling fun and adventurous. The partnership with ace cricketer Virat Kohli, as the brand ambassador of American Tourister hasbeen going strong for the past seven years and the duo have delivered striking and off beatcampaigns seamlessly. Like the earlier widely appreciated campaigns, the new campaign encouragestravellers to unleash their adventurous side and surpass their inhibitions. ‘Born To Cross Boundaries’ - the latest campaign challenges people to embrace the unexplored sideof themselves.
The campaign aims the audience on a journey that goes beyond their comfort zonesand pushes past their personal boundaries, spurring that American Tourister luggage is built tocelebrate the spirit of true traveller who is willing to explore and have fun when travelling acrossworld.
