In a world where fashion trends come and go like fleeting moments, Dayal Opticals stands tall as a beacon of unwavering commitment to quality and style.

Today, from its modest origins as a single shop tucked away on a bustling street in Delhi's Lajpat Nagar, Dayal Opticals has been growing by leaps and bounds.

Initiated its journey in the early 1960s, when the eyewear market in India was a far cry from what it is today, glasses were seen more as a necessity than a fashion statement, and frames were limited to a handful of designs and materials. Mr. Navneet Kalra, the CEO of Dayal Opticals, saw an opportunity to bring a new level of quality, innovation, and style to the Indian eyewear market and expanded its realm from one single store to over 13 stores in Delhi, NCR.

"The eyewear market was focused on functional products with limited options for customers. We saw a need for high-quality eyewear that offered both form and function. Our vision was to create a brand that customers could trust for their vision needs and that could keep up with the changing times," said Navneet Kalra.

Shifting steps

With over 13 stores across India, Dayal Opticals has marked its way with the transforming facets of the Indian market for 60 years by marrying quality with the personal taste and style of individuals.

Sarvash Kalra, the third-generation CEO of Dayal Opticals, says, "From its early days, Dayal Opticals recognized the importance of providing customers with high-quality eyewear that not only met their functional needs but also reflected their style and taste. It's this focus on quality that has been at the core of Dayal Opticals’ success over the years, with the company investing heavily in technology and quality enhancement requirements to stay ahead of the curve."

As the Indian market advances, the possibility for new and modern independent eyewear brands are expanding, making them a go-to for customers. Hence, Dayal Opticals is taking a front seat by collaborating with cutting-edge companies from around the world and offering varied premium names such as Chanel, Dior, Cartier, Prada, Maybach, and many others for Indian eyewear connoisseurs.

Additionally, as customer behavioral patterns change, the shift in the eyewear market is seeing the rise of e-commerce and online shopping. Today, an online presence has become vital for brands to create a resilient customer experience, especially considering the post-pandemic world.

Witnessing the transit, Dayal Opticals expanded its operations beyond its physical stores by launching an online store, which provides all their offerings to their customers as they step into new ventures.

"We want to make sure that our customers have access to the latest and greatest in eyewear, no matter where they are or what their schedule looks like. We wanted to make it easier for our customers to shop for eyewear without compromising on the quality of our products or our commitment to customer service," says Sarvash Kalra.

The brand has also always focused heavily on the customer experience and offered after-sales services, such as free adjustments, repairs, and alignments for customers.

"Our commitment to our customers is at the core of everything. We believe that providing the highest quality products and services is the key to building long-lasting relationships with our customers," said Kalra.

Eye opener

In addition to the eyewear market evolution, the challenges have grown. According to a report by the World Health Organization (WHO), approximately 2.2 billion people worldwide have vision impairment or blindness, and the majority of these cases could have been prevented or treated with the appropriate eyewear.

Continuing to reach beyond its walls, Dayal Opticals has taken up these initiatives to bring change to the community with its customers. Recently, the company announced its partnership with the Aloka Vision Program, a ZEISS initiative, to donate high-quality optical frames to those in need in rural areas of India to provide free eye check-ups and distribute eyewear to underprivileged communities in rural areas. This partnership activity is a testament to Dayal Opticals’ commitment to giving back to society and making a positive impact on people's lives.

"We believe that everyone deserves access to quality eyewear, and we are committed to try and make it accessible to all. The aim is to provide free eye check-ups and distribute eyewear to underprivileged communities in rural areas," says Kalra.

As Dayal Opticals moves forward in its 60-year legacy, the company's commitment to quality, innovation, and customer service will level up in the future. "Our journey so far has been exciting and fulfilling, and we look forward to continuing to serve our customers with the same commitment and dedication for many more years to come," says Sarvash Kalra.

Website - www.dayalopticalsindia.com

Instagram - @dayalopticals