Senior Indian Information Service officer Satyendra Prakash has been appointed as the Principal Director General of the Press Information Bureau (PIB). Prakash will take charge on Monday.
A 1988 batch Indian Information Service (IIS) officer, Prakash, the Principal Director General of the Central Bureau of Communication, will succeed Jaideep Bhatnagar, who superannuated on Sunday.
Known for his innovative work style, Prakash was honoured by the Election Commission for his outreach campaigns to increase voters’ participation in elections after the Covid-19 pandemic.
In a career spanning over three decades, Prakash has served in various capacities in the Ministry of Information and Broadcasting, including as Additional Director General, News & Current Affairs in Doordarshan, and Director (Media), Ministry of Communications & IT and Ministry of Civil Aviation in the Press Information Bureau.
He worked as Information Officer with many important Ministries for the past three decades. Satyendra Prakash also wrote several articles on many subjects in The Pioneer and other publications during his student days in the mid-80s.
Manish Desai, Director General of the West zone of the PIB, will succeed Prakash in the Central Bureau of Communication. A 1989 batch IIS officer, Desai has worked in various media units of the Ministry of I&B, like DAVP, AIR News, Prasar Bharati, and the Indian Institute of Mass Communication.