India is primarily a tea-drinking nation. But things are changing fast. Even though our per capita coffee consumption stands at 0.03 kg (2019), it is said that the coffee market is expected to register growth at a CAGR of over 12 per cent during 2019-2024. Not surprising given that each year, there is a rise in the number of coffee cafes across the country and new brands are entering the market. The latest brand to join the list is Slay coffee.
Unlike other cafes that are offline, this brand at present, offers coffee that one needs to order online through popular delivery apps. While many would find is cumbersome to order the beverage given our propensity to head to a cafe to chat or meet friends or even discuss business over a cuppa but the truth is that if one loves coffee ordering this beverage over an app is going to spoil one for any other brand or cafe out there.
Each of us have a favourite go to, but a taste of these new flavours — Go sin hot chocolate (hot), iced hazelnut choco latte, iced peppermint mocha and rose cold coffee are some of the must try. Many might balk at the thought to having a peppermint or rose cold coffee. However, it is just the the opposite. A taste is bound to ensure that that is not going to reach out to any other coffee. The flavours are not so overwhelming that it will drown the aromatic flavour of the coffee itself.
Lakshmi Dasaka, co-founder-COO, Slay tells you that months are spent on R&D. They have coffee tasters who give a feedback on the flavours that the brand experiments with.
“Another secret behind our coffee is aroma of the coffee itself. We use coffee where the beans have been selected from Chikmagalur and roasted in small batches each week. it is a supply-chain that we monitor minutely. None of the batches are kept with for more than 28 days,” she says.
The aim and the idea took root because the founders wanted to bring the best gourmet coffee to the customers sitting at home.
Since the brand offers coffee over an app, one can choose from options like an extra shot of the flavour or whether one wants sugar-free. Then there is the packaging itself. There is an adage: You eat with your eyes first. It holds true for this coffee as well. This coffee comes in a colourful and beautiful box.
An important aspect of any coffee is ensure that it is delivered either hot or cold. The packing has a kind of insulation that keeps the coffee either hot or cold depending on what the customer has ordered for 30 minutes.
Definitely, the graveyard black coffee is hot and strong. Those who are feeling sleepy and need a wake-up, this is the coffee to order. But if you like your coffee mild and sweet, this is not the coffee for you. No amount of added sugar is going to take that strong kick away from this coffee.
The brand also wanted to be environment-friendly. “We also wanted to ensure that we were not destroying nature. The packing is bio-degradable,” Dasaka explains.
The brand also offers a few eats to go with the coffee. Like the coffee menu, the food has also been selected on the basis of what goes well with the coffees that the brand has to offer. The items on offer may be limited, but the fantastic coffees that are on offer more than make up for this slight.
Next time you are in a mood to meet friends over a cuppa, try ordering online.
