Hawa Badle Hum campaign was launched on Wednesday by BC Tripathi, CMD, GAIL (India) Ltd. A squad of specially designed auto rickshaws fitted with live pollution meters will ply on the roads of Delhi NCR under this initiative. The autos with planters and inspiring messages will urge the passengers to take a pledge and participate in a digital contest by submitting their ideas on combating air pollution.

The unique initiative under Hawa Badlo movement is a campaign that complements the recently launched web series Hawa Badle Hassu. The series conveys the message that stands for a crusade against air pollution and environment conservation. It is now available on SonyLiv platforms.

GAIL has been spreading awareness by inducing behavioural changes to ensure a greener and cleaner tomorrow. The movement has been actively working towards educating the Indian masses against air pollution through events, short films, contests, pledges etc.

For the last three years Hawa Badlo movement has been able to mobilise collective societal efforts for improving air quality in India. GAIL has been extending full support to the movement. It has been successful in reaching out to more than six crore Indians. Videos and short films made under this initiative have been appreciated by other countries as well. The movement encourages sustainable and environment friendly lifestyle habits such as planting trees, cycling and walking, carpooling, using public transport, conserving energy and using cleaner energy sources like natural gas for industries, CNG for automobiles and PNG for commercial uses.