New-age business model

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New-age business model

Saturday, 15 September 2018 | Mohandas Pai /Shobha Mishra Ghosh

New-age business model

Adoption of exponential technologies is disrupting the old order and creating a new narrative by not just demanding new skill sets but also opening up opportunities in new markets and transforming existing product categories through innovation

It’s every citizen’s aspiration to see India as a global economic leader by 2030. However, the demand for skilled manpower in the face of industry 4.0 is far from being met. The reforms in education and skill sectors are simply not in pace while there is a rapid transformation in both the industry and the economy.

There are 15 million new entrants every year into the workforce and as per the Ghosh and Ghosh report, 10 million jobs (formal and informal) have been tracked this year. There could be more jobs in other sectors yet to be tracked in that report. However, this demographic advantage is fast becoming a nightmare in the face of large numbers of unemployable semi-skilled graduates coming out of the education system, redundancy of workforce and changed skill set requirements due the impact of industry 4.0.

Also, no country has become fully developed without active participation of its women population in economic activities. In India, while there is an increased participation of a girl child in primary education, women participation in the labour force has decreased to 27 per cent in recent years, driven by higher income in rural areas and lack of adequate opportunities in other sectors.

Employment generation and future of work are the by-products of several megatrends impacting the global economy. On a global scale, the impact of technology on jobs has been evident — it has been assessed that over the next decade or so, mass adoption of exponential technologies, automation, artificial intelligence, machine learning, Internet of Things and 3D printing will drastically transform the workplace. This will not only pave the way for new era of ‘human-machine interaction’, but also drive a tectonic shift in ‘skill sets’ requirements.

Historically, skill requirements have changed ever since the first Industrial Revolution reconfigured the role of machines and workers. Coal miners in the past used to carry out every task manually, even those requiring motor skills and physical strength. Today, they increasingly operate machines to do heavy and dangerous toiling as there has been a need to apply more complex skills of monitoring equipments and problem solving.

Fifty years back, nurses were required to administer medicines, monitor patients by checking their pulse and temperature, and also help with the therapeutic tasks. Today, they still administer medicines to patients but also help perform diagnostic tests and analyse the results. On the other hand, doctors are being assisted by robots in surgeries. Similarly, there are many other professions where job roles and skill sets have changed drastically. There were millions of typists and stenographers not so long ago but now they rarely exist anymore.

Adoption of exponential technologies is disrupting the old order and creating a new narrative by not just demanding new skill sets, but opening up opportunities by creating new markets and transforming existing product categories through innovations. The new-age innovation and impact can be understood through three select case studies:

Case study 1: Workforce vulnerability

In 2016, it was estimated that only 9.5 per cent of the supermarket’s revenue would be spent on wages, the lowest since 2004. Improved rostering systems, automated ordering, shelf-ready packaging and self-serve checkouts allowed the supermarkets to hire younger, lower-skilled staff for cheaper rates in less numbers.

Case study 2:  Collaborative and cooperative workplace

WikiHouse is an open-source system that allows anyone to design, share designs and build a house. With access to a computer numerical control (CNC) machine, anyone can digitally fabricate building parts and assemble it like the Lego or IKEA kit. WikiHouse aims to allow companies to cooperate in creating innovative, affordable, customised and sustainable housing systems while equipping individuals to perform tasks that were previously only accomplished by expert companies, changing the nature of the construction supply chain. Currently, there are several WikiHouse projects being tested worldwide, reducing the frequency of human intervention.

Case study 3: Changing workplace dynamics

Zappos, an e-commerce platform for selling shoes, switched to a holacratic system in 2015, with nearly 1,500 employees now operating without any managers. The new organisational structure is a competitive move that will improve the company’s ability to transform itself and stay relevant as the market shifts. It is the belief of the CEO that the new structure is a way to have every employee act like an entrepreneur. This, in turn, will enable the company’s expansion to different markets. Some Australian companies such as the Canva, a design start up and Atlassian, the enterprise software company, are following the move.

In 2017, FICCI and NASSCOM commissioned Ernst & Young to understand the impact of new-age technologies in select five sectors in India. The report is the first empirical-based study and covers an in-depth analysis of impact of technology, demography and globalisation in five crucial sectors — automotive, textiles and apparel, BFSI, IT BPM and retail. It also assesses and highlights the changing nature of jobs in these sectors, skill requirements and policy recommendations.

Some of the key findings are highlighted in the table above.

In this new fourth industrial narrative, how can a country like India, with its diversity, democracy and demography, leverage the technology and match the demand side of job creation with the supply side of ‘new-age workforce’?  How can we develop our ‘cluster based job models’ to cater to ‘traditionally-skilled’ people?

A glance at the economy reveals that among the five South Asian countries, informal sector employment is the highest in India. Nearly 81 per cent of the employment in India is in the informal sector. About 80.7 per cent of men and 81.6 per cent women are part of the informal economy. Majority of employment in the informal sector have no contractual obligations and low job security, hence workers in this segment frequently switch jobs and are prone to domestic or international migration.

India has 2,000 traditional skill-based clusters which offer extensive livelihood to the local population. Each cluster, the size of which can vary from 50 households to 5,000 or more, has the potential to create a minimum of five jobs responsible for creating online self-help groups, managing and curating social media channels and websites to give direct linkages to end-consumers, looking up for information on upcoming trade fairs, new Government schemes, understanding supply chains and finding out market prices and trends. All-encompassing, this can create thousands of jobs or livelihood opportunities. However, even these clusters need timely intervention to train people on ‘modern-age’ skills, which includes creative design patterns for global customers, marketing, digital literacy etc. Such empowerment can control and reverse internal migration.

In the face of an uncertain future, reforms in education and skill ecosystem should be to equip our youth with the 21st century skill sets such as problem solving, emotional intelligence, cognitive abilities, etc. Apprenticeship is the best form of providing hands-on experience to our youth. Several large companies like Thermax, Festo, Maruti Suzuki, Larsen & Tuobro etc, are actively engaged in apprenticeship and also have focused programmes on women apprentices but do not perceive benefit in engaging with the government. Government needs to make apprenticeship programme attractive for both large & SME industries by making the process transparent, simple and financially viable. For youth, apprenticeship should be integrated into academic and career path. Every student should have the opportunity to participate in an apprentice programme.

The new industry policy should facilitate aligned planning in development of industry, research, education and training clusters. Efforts should be towards greater job formalisation, including increased social security coverage and better data gathering so that appropriate policies can be made.

(TV Mohandas Pai is Chairman, FICCI Skill Development Committee and Chairman Manipal Global Education; Shobha Mishra Ghosh is Assistant Secretary General, FICCI)

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