Reliance Cement Company Private ltd (RCC) on Friday entered the Madhya Pradesh market, while expanding its footprint in the domestic market in line with its vision to be a part of the Indian infrastructure development story.
While launching the products in Bhopal, Arvind Pathak, CEO Reliance Cement, said that Madhya Pradesh is one of the largest cement consuming states in India with total consumption of around 13 million tonnes per annum.
With the ever increasing industrial activities, real estate, construction and infrastructure, in addition to the onset of various Industrial Areas/Zones being developed in Madhya Pradesh the market is expected to grow at the rate of 8 per cent over the next few years. Reliance Cement is well positioned and equipped to fulfill the gap in demand and supply.
He further said that it was for the first time in Indian Cement Industry, that every bag of Reliance Cement will
have the unique QR code printed on it.
The customer, using smart phone, can scan this QR code for more information on the product features, and more importantly will get the Quality Assurance by the Company. This would help customers to identify and buy authentic cement from the market.
Reliance Cement already sells in the key cities of Maharashtra, Uttar Pradesh, West Bengal and Jharkhand where it has established itself to become the most favoured brand.
