South Korean automobile major Hyundai Motor India Ltd (HMIL)on Wednesday kicked off ‘The Drive Within’ campaign and signed a Memorandum of understanding (MoU) with four Indian Women Cricketers at Hyundai headquarters in Gurugram.
Hyundai has entered into an exclusive one-year association with Smriti Mandhana, Jemima Rodrigues, Taniya Bhatia and Shafali Verma as Brand Ambassadors to highlight and celebrate
their contribution to Indian cricket.
The event was attended also by Smriti Mandhana, Vice-Captain of Indian Women’s Cricket Team, Jemima Rodrigues, Taniya Bhatia and Shafali Verma.
Commenting on the MoU signing, Seon Seob Kim, MD & CEO, HMIL, said, “We are glad to announce an association with truly inspiring players in Indian Women Cricket. The grit & spirit shown by these sportswomen will become a role model for the entire nation. We are proud to announce them as Brand Ambassadors for taking the Hyundai spirit forward. This association with India’s top women cricketers signifies Hyundai’s commitment towards enabling women youth power that defines the new age India.”
He said Hyundai is celebrating the spirit of Indian women cricketers setting new benchmarks and inspiring millions with ‘The Drive Within’ campaign.