In order to brand national Capital as tourist hot spot, the Delhi Government will now hire services of a professional "social media agency" for portraying Delhi as a tourist-friendly destination on various social networking platforms such as Facebook, Twitter, YouTube and Instagram.
The Delhi Government is apparently following the foot-steps of other States like Rajasthan, Gujarat etc that are very active on the social media to tap their optimal potential as tourism hub.
The Tourism Department of the Delhi Government is out with a plan under which it will undertake several initiatives and measures one of them being hiring of a professional social media agency.
A Delhi Government official said Delhi has several tourist destinations which include monuments, markets, temples among others, but there is need to promote the national capital on social networking sites through which millions of people can be reached. Delhi is also known as heritage city which has several monuments.
"The social media agency will be hired by September this year. The work of this agency is to brand Delhi as a tourist friendly destination on social networking sites like Twitter, Facebook, Instagram and YouTube.
"The social media agency will make plans and execute them for branding Delhi," said the official.
According to the official, governments of Madhya Pradesh, Gujarat, Rajasthan and among others are also "very active" on social media sites to promote tourism in their respective states.
As part of the plan, the Delhi government will also produce five short videos and six radio jingles to promote tourism in the national capital.
Apart from this, "tourist literature" will also be published. When the AAP came to power, it had invited "innovative" ideas from senior bureaucrats, who have travelled to foreign countries, to make Delhi an international tourist destination and increase the time tourists stay in the city by giving them more options to explore the heritage city.