The Delhi Government has launched various social media handles for its Switch Delhi campaign to sensitize Delhiites on the need to switch to “Electronic Vehicles” (EVs), the environmental and financial benefits and the benefits that can be availed by consumers under Delhi’s electric vehicle policy.
The ‘Switch Delhi’ campaign was launched earlier this week by Chief Minister Arvind Kejriwal for informing motivating and encouraging Delhiites to accelerate the adoption of EVs in the national Capital.
The Dialogue and Development Commission of Delhi (DDCD) will be leading the social media outreach of the campaign.
“These media handles will be used as a medium for connecting directly with the public, addressing grievances of people trying to claim subsidies or any other issues they have in buying EVs, and the handles will also share success stories and testimonials of EV buyers to motivate Delhiites.
DDCD will also be responding to queries and misconceptions people have on EVs via the social handles,” the government said in a statement.
Social media outreach is one of the major components of the eight-week mass awareness campaign of the Delhi government on promoting the use of electric vehicles in Delhi. It will be an important tool in making the CM’s clarion call a mass movement across Delhi, it said.
Delhi’s Electric Vehicle Policy was well-received because it sets an ambitious vision for Delhi to drastically reduce air pollution from vehicles and become one of the top cities of the world in terms of the adoption of EVs.