Aiming to increase the profit for the organisation and hoping to beautify the city, the Delhi Jal Board (DJB) is all set to use the overhead tanks for the advertisement purpose. DJB has more than 100 overhead tanks across the national Capital which will now be used to generate awareness about water-related issues and linked with the Delhi Tourism through ads. The beautifully displayed ads on the overhead tanks are likely to be seen within a month.
For this, DJB is seeking Expression of Interest (EOI) from the private investors who are willing to display their ads on these overhead water tanks. Few people have come forward to take the initiative. It will be done in Public-Private Partnership (PPP) model.
“The advertisements on these overhead tanks will be related to water awareness. It will also be based on Delhi Tourism and other concerned issues of the city,” said a senior DJB official. The generated revenue from the ads will increase the profit for DJB, which will be used for other purposes, he added.
“The tenders are likely to float in the coming days and ads on the overhead tanks can be seen in a month which will beautify the city,” said the official.
The abundant overhead tanks are not in use for a long time while some are in deteriorated conditions. The private company, who will take the responsibility for the installations of the ads, will also be responsible for the renovation of the tanks.