The national Capital on Thursday got its first-ever tagline “Dildaar Dilli”. Delhi has always been referred to as ‘Dilli Dilwalon Ki’ but the new tagline was conferred on the initiative of Chief Minister Sheila Dikshit.
Delhi Tourism in association with city Government had organised the competition in April last year and the response was overwhelming as 12,000 entries were received. Tagline chosen was coined by Amit Anand, which made him won the first prize with cash prize of Rs50,000.
‘Dildaar Dilli’ was the winning entry by Amit Anand, who is a resident of Rohini area. Amit works at the cash counter of a sweet shop at Keshav Puram. He had sent about 20 entries and this was the chosen one. Along with ‘Dildaar Dilli’, eight others tagline was awarded on the occasion.
Charvi Dikshit, a 10-year-old student of DAV Public School in East Delhi, was also given consolation prize. Her entry for the competition was - ‘Dildaar, Shandaar, Jaandaar Delhi’.
A housewife from Narela area, Monica, has penned — ‘Dildaar Dilli Shandaar Dilli’. ‘Dilwali Dilli’ entry was received from Kavya Agagrwal, an eight class student of Amity International School, Vasundhara Sector-6. She had sent three entries out of which this was the chosen one.
Speaking on the occasion, Chief Minister Sheila Dikshit said that the tagline would soon become popular like Delhi. “Delhi City in a blend of ‘Historical and Modern ethos’ and the tagline represents the true sense and feel of Delhi,” she said.
“From the days of Mughals to the British and now, Delhi has delighted everyone. It embraces everyone as a family member, which is its greatness and biggest identity hence, the tagline represents the city truly,” she said. Dikshit said the committee sat for months to select the winner from ‘Dilkash’, ‘Dilwaali’, ‘Damdaar’ and ‘Shandaar’ Dilli among others.
The Chief Minister said the idea behind having a tagline for the city was to sum up the essence of the State.
“Delhi has seen tremendous changes over the past few years and is at par with other world-class cities. Delhi Tourism has played a vital role in bringing this change and this initiative of introducing a tagline will surely bring in heavy dividends in terms of promoting Delhi as a destination. The idea behind the tagline is to promote Delhi as a tourism-friendly destination and is an endeavour of an aggressive marketing plan to promote Delhi in the global map,” Dikshit added.
Present at the event were Ministers AK Walia, Haroon Yusuf, Raj Kumar Chauhan and Prof Kiran Walia, Chief Secretary DM Spolia and DTTDC, Chairman Manish Chatrath and other senior officials.