With an aim to highlight the ancient and rich heritage of India in the field of natural perfumes and essential oils, Delhi Tourism will organize the ‘Itra and Sugandhi Mela’ at Dilli Haat Janakpuri from Friday. The three day festival will highlight the ancient and rich heritage of India in the field of natural perfumes and essential oils with sale-cum-exhibition from Itra traders and makers from Kannauj.
The festival will will be held between 8 to10 November in association with Fragrance and Flavor Development Centre (FFDC), Kannauj, Ministry of Micro Small and Medium Enterprises (MSME), Government of India
A senior official said that the fest will provide aample shopping opportunities for fragrance lovers who are interested in Indian perfumes, itra, exotic aggarbattis, dhoopbattis, scented candles, essential oils, and other scented products.
The official said that the festival will also host lectures of itra, sugandhi, and aroma therapy. Even the art of making a handmade leather bottle (Kuppi) will also be revealed at this festival. Some local and cultural activities will entertain visitors in the evening as kids can enjoy amusement rides, he added.
Itra and Sugandhi play a vital role in our lives. All of our senses influence our perception of our surroundings. The scenes, noises, feel and smell of a place all help create a complete memory of it. Fragrance touches our lives and entices us in various aspects. Starting from the delicious aroma of home-cooked food to the alluring smell of flowers in spring, the scent of “Mitti” reminds us of the first raindrop falling on earth.
Delhi Tourism’s sole endeavor to organize this festival is to preserve this age-old tradition and to provide fragrance lovers an opportunity to explore the traditional aromas of India.