The Delhi Commission for Protection of Child Rights (DCPCR) launched a week-long Digital Campaign ‘Ab Pata Chal Jaane Do’ to shed the ‘guilt and shame associated with menstruation, causing trauma, ignored health issues and misdiagnosis for girls.
The campaign was launched in collaboration with Sachhi Saheli, an NGO working towards empowering children and women to become agents of change, the campaign aims to raise awareness on menstruation, break stereotypes and promote menstrual hygiene.
As part of the campaign, a series of events have been organised including Red SpotChallenge, where they can inspire fellow friends by posting a single/ group picture with a red spot; sanitary napkin exchange in which girls can also gift/exchange sanitary napkins with a motivational message etc in which students can upload pictures of their greeting cards or posters. The best cards will be selected and awarded attractive prizes along with a special feature on the creative library on the Menstrual Health Awareness Day website, Sachi Saheli’s social media and newsletter.
The Commission has received an overwhelming response from all the stakeholders. A large number of teachers and students have actively participated in the campaign. Many young girls have applauded the campaign and expressed their enthusiasm by posting photos and videos with the red dot, symbolic to the process of menstruation.
Highlighting the significance of the campaign and celebration of Menstrual Health and Awareness Day 2021 on 5th, February as ‘Happy Period Day’, Ranjana Prasad, Member, DCPCR said “Happy Periods Day' is not only an important occasion to educate girls about menstrual hygiene but to tell each one that periods are an act of positivity and not something that delimits the potential of girls. This campaign is a crucial step to gain social solidarity as a community and celebrate the essence of womanhood.”