Dabur real unveils Diwali campaign “Real Bonds with Real Greetings”

Dabur Real has unveiled its Diwali campaign, “Real Bonds with Real Greetings”, celebrating friendship, togetherness and festive kindness. Conceptualised by TARK Marketing Consultants, the film features children visiting a friend unable to step out, celebrating with paper crackers, balloons and a special Real Greetings pack. It highlights empathy, inclusion and sharing happiness.

Mayank Kumar, Director, Marketing, Dabur India Ltd., said, “Diwali is a celebration of relationships, togetherness, and the little moments that bring happiness to our lives.”

Monisha Prasher, G.M. Marketing – Foods, Dabur India Ltd., added, “Our new Diwali film builds on this emotional connection by celebrating the traditions and relationships that make the festive season memorable.”

Through this campaign, Real reinforces its association with celebrations, fruit goodness and meaningful family moments.