With major political parties intensifying their campaigning for Delhi Assembly polls, a majority of car parks, public conveniences, advertisement panels and unipoles would soon be displaying BJP’s chief campaigner — Narendra Modi.
As part of the run-up to Modi’s September 29 rally in the Capital, the Delhi BJP has been affixing posters, banners and wall wraps across the city. To start with, the party has booked over a 100 authorised advertisement sites outsourced to private agencies by the three Municipal Corporations.
Delhi BJP leaders said they would continue to occupy these sites till the Assembly polls. Besides its prominent leaders, the party would also be unfurling the achievements and development work undertaken by the BJP-ruled civic bodies.
As per plan, the party approached private agencies for booking all authorised sites within the jurisdiction of the three Municipal Corporations. These include private restrooms, dumpyards (dhalao) and parking areas.
A senior party leader said, “Initially 110 such sites have been buttoned down. To begin with, we will be putting up Modi’s posters for the rally. later, we will also erect hoardings drawing attention to the accomplishments of the BJP-ruled civic bodies as also the failures of the present Government.”
He further said the entire cost of advertising would be borne by the party. Sources said the BJP would be giving centre stage to the opening of a medical college at Hindu Rao Hospital, increasing the number of beneficiaries of old-age pension scheme in each ward and various developmental work in rural areas, among others, as its tour de force.
Further, the party also plans to approach the agencies for propaganda on bus shelters; a majority of which already display flyers of the Delhi Government.
The BJP leaders said the party is identifying all authorised sites, and party workers have been strictly advised against pasting any poster illegally since the same is prohibited under the Delhi Defacement Act, which prescribes a penalty of up to `50,000 and imprisonment up to six months.