With his campaign logo ready, Jeb Bush is set to make his big announcement on Monday, formally adding his name to the crowded Republican field for the 2016 US presidential election.
Bush, 62, has run a de facto race for six months, raising money and increasing his international profile, including a trip this week to Europe.
Following his speech in Miami, he will set about proving that although he comes from the Bush political dynasty, he is his own man with his own accomplishments to point to and ideas to offer.
On Monday, his campaign released his logo: “Jeb!” in big red letters on a white background, with 2016 in smaller blue lettering underneath the name. The family name is carefully avoided.