Digital star Bhuvan Bam expands his merchandising brand with the launch of Youthiapa 2.0
Everyone is hoping that 2021 will bring relief and it is more important than ever. Taking a big leap, Bhuvan Bam has launched Youthiapa 2.0, an incubator for the young and driven youth of today to carry the fun energy while preserving a little spice. The house of BBkiVines’s official merchandise seems to not want to rest on past laurels.
The idea of launching Youthiapa 2.0 was simply to be able to express individuality, identity, boldness, and self-awareness, the characteristics which are predominant in the youth. An interesting new brand logo represents a “V” hand gesture which adds another dimension to the brand’s identity. It accurately describes the youthful zeal and enthusiasm in today’s generation. The collection features pieces such as sweatshirts, hoodies, T-shirt and more which are colorful yet mature.
Staying true to the brand name, Youthiapa has remained a consistent resource for an everyday streetwear wardrobe. This offset carries the brand message of “For The Youth, By The Youth” and is made of pieces that have not only been designed to look stylish but also resonate with our favorite memories of childhood.
Launching the collection for the consumers, Bhuvan Bam said, “Youthiapa 2.0 encapsulates versatile and easy to wear pieces. The designs and the colours are such that it reverberates with the youth. This is the clothing that makes sense for them today. It’s what they want to wear, whether it’s for work, college, or [a reflection] of what they’re seeing on the street.”
Rohit Raj, partner at Youthiapa, said, “Every piece of clothing features unique, signature prints. Youthiapa has found its niche as a go-to place for streetwear staples among our generation. Keeping that in mind, we have launched a capsule collection which will cater to a new generation of young shoppers. As the name goes, the designs are developed by the line’s target audience: a handpicked group of young, on-the-rise talent. In all its literal sense, it is ‘For The Youth, By The Youth.’ The response has been great so far that we are planning to team up with experts to foray into fragrances. That is something we are really excited about.”
Youthiapa has erstwhile popularly mastered the balance between usability and addressing cultural, national and world issues through its tongue-in-cheek fashion. It’s trending slogan ‘Hustle Karo Bhasad Nahi’ has caught a lot of attention among the industry and his fans. The slogan translates as a message to teenagers to galvanise and work hard, without creating any chaos — something Bhuvan considers his life’s motto.