Riding on the theme of ‘inclusiveness’, the latest teaser for Kaun Banega Crorepati throws light on India’s northeast region
Northeast is truly the flavour of the season. If rail minister had his main focus on the region with introduction of eco-trains in this budget, the television, on a different radar, is batting for the people and lesser-known northeast areas. Sony is using the hash tag #kohimaispartofindia to promote its latest edition of Kaun Banega Crorepati. Amitabh Bachchan is seen asking a contestant to which country the city of Kohima belongs to. “For years, the show and it’s superstar celebrity host have brought together people from diverse regions, cultures, languages and aspirations for its viewers to watch and appreciate. All the while bringing families together in front of the television. KBC has challenged, inspired and helped thousands of Indians to earn knowledge, money and fame in the most engaging and entertaining fashion,” read a description of the video on the SET India YouTube channel.
Gaurav Seth, senior VP and head, marketing, said, “KBC is a reflection of the hopes and aspirations of millions of people who are looking at transforming their lives. This year we are attempting to bring the show closer to our viewers by engaging various mediums through which they can enhance their chance to be on the much coveted ‘Hot Seat’. We are confident that once the season gets underway, it will strike a deep emotional chord with the entire country, like never before.”