With the consumers becoming more conscious of brands and their decisions, interior designer Jahan Tahiliani says his homes are refined by experimentation more than some rigid and pre-defined structure. By Sakshi Sharma
What was the idea behind starting Tahiliani Homes?
The concept is to create beautiful homes while respecting our tradition and keeping it alive with our philosophy of “all that we were and more.” The goal is to formalise our interiors and architectural division. It is very gratifying to watch a concept turn into a finish product. The brand Tarun Tahiliani, since its inception, has set out to create the ultimate “India Modern.” Tahiliani Homes strive to be a brand that is much steeped in the Indian traditions and techniques that millions of craftsmen imbibe with love. You can see traditional Goan homes, ultra modern glass and wooden ones, too, that transcend you in to the 21st century in our body of work. Our sole objective is to recreate a serene feeling inside homes with nature-inspired decor.
The works are a fusion of contemporary and local architecture. What inspired the blend?
Our design approach is in a continuous state of progression that has been channelled through many media and refined by experimentation. Just like Tarun’s acumen for couture, penchant for tonalist oil on canvas and fluency as a classical pianist, the need for creating spaces and designing interiors emerged from an insatiable curiosity. These expressive avenues are a bridge to his outlook for exquisite interiors.
The designs look unusual. They are not very common in India...
Tarun was his own client first. This foundation ensures design is functional and each decision has a purpose. The aim is to cultivate an aesthetic charm — one that is shaped by utility and by those who use it. Given our clime and how extreme it can be, comfort is key. Therefore, design is not just for newness or statement. Exuberance comes from activity and action.
A secondary layer of this approach comes from actually living in the homes that one designs, which allows you to understand how a home evolves with the balance between an individual and his shared identity. It maintains a balance between private and communal spaces, one that is particular to each Indian family structure.
Goa is certainly a favourite. Why did you choose this location?
There are so many beautiful locations in India. However, I personally find Goa wonderful. I have stayed at a remote outpost in Coonoor. It was just pristine for the views and the serenity of the environment, in addition to the long views. Goa has amazing restaurants, beaches and places to explore and have fun. Also, it is a sanctuary for city dwellers who want a break from the routine to get back into nature and re-connect with themselves. We believe the micro-markets may shift but the overall location will continue to do well for decades to come.
Design seems to be flowing into the minutest aspect of our everyday life, from dressing to the household utility. Would you say that we are now conscious consumers of everyday art? Or have we finally been able to incorporate luxury in our lives?
I think there is a fine line between luxury and every day art. People are quite brand-conscious in today’s time. I think the crossover hasn’t happened entirely and neither do I believe it should. Individuals should be comfortable in their space. If it’s luxury for some and just beautiful every day art for others — to each his own. To stay true to oneself is important.
How important it is to incorporate sustainability into such designs?
Our aim is to create a home which brings together the elements of the natural outdoors into the premise of the indoors via a water body in the central courtyard, multiple layerings on the floor using different materials and column-designing. Enormous space, high ceilings, wall to wall glazing and textured walls with the use of moldings accentuate the overall natural, organic and luxurious essence of the house. Inspiration for the design has come from Goa, courtyards, Geoffrey Bawa and our own experience.
What would you say about the design trends of this year?
Strong lobby for green and eco-friendly brands will continue to rule. The conversation among builders and buyers both has gravitated towards this. People are becoming more conscious of their decisions and the larger implications it has on the community. This is a good trend and I hope we continue it.