The exhibition-cum-sale of exquisite silk handloom fabrics that enables an interface between weavers and consumers started on October 3. The exhibition is an initiative of the office of Development Commissioner for Handlooms, Ministry of Textiles, Government of India through National Handloom Development Corporation (NHDC) limited to provide direct access to the handloom weavers to market their products to consumers in various cities of India.
The art of handloom weaving has traditional values attached to it and each region has exquisite varieties. The uniqueness of silk products such as Pochampalli, Paithani, Kanjivaram, Banarasi, Jamdani, Baluchari, and Ikkat, among others attracts customers across the globe with exclusive weaves, designs and traditional motifs. Through these exhibitions, handloom agencies not only market their products at reasonable rates but also get to know customers’ choice with regard to colour, design and weaving for future improvement of the product.
Government of India has launched the Handloom Mark scheme for handloom products and Silk Mark for genuinity of silk products, to encourage and to give a distinct identity to the products, apart from highlighting the uniqueness of the products. It also serves a guarantee for the buyer that the product being purchased is genuinely handwoven.
All the exhibitors at the Silk Fab have been encouraged to display the Handloom Mark and Silk Mark tag on the products and thus aim to improve the earnings of the handloom weaver community.
The exhibition will be open to public from 11 am to 8 pm for 14 days up to October 16, 2017.