Videocon, the brand engaged in providing end-to-end security and surveillance solutions announced the launch of ‘Eco Series’ range of CCTV solution. This entry level, low priced series of CCTV solution is targeted at the retail segment comprising household and small commercial establishments.
With the launch of such mass market products, the brand aims to accelerate market expansion and its growth plan ensuring a fair market share of 11 per cent by 2020 and targets to be among the top three prominent players by 2021 with topline of 1050 crore.
The new series comprises 1 MP, 1.3 MP and 2 MP AHD indoor and outdoor cameras. Also, 4, 8 and 16 channel DVRs (Digital Video Recorders). It will give choice to the end users to select a combination of cameras and DVRs as per their needs with plug and play convenience. The brand also plans to rollout the range in IP based solution at a later stage. The price for a 4 channel DVR and four 1 MP camera (2 indoor plus 2 Outdoor) will be an unbeaten industry lowest like never before, of approximately Rs 4990 (plus taxes). It will also be available at all leading CCTV stores. Also, the brand plans to offer the same through online channel at a later stage.Commenting on the new series, Arvind Bali, CEO, Videocon Telecom and Videocon WallCam said, “Security and surveillance is the need of the hour. The rise in malpractices, robbery, shoplifting and security concerns have increased the need for surveillance systems more than ever. One of the key reasons for poor penetration of CCTV solution in India is people’s perception about the price. The launch of our Eco series’ will break people’s price perception, and offer CCTV solution at affordable prices.”
“The Eco Series is simple to install and easy to set up, and will be the best solution for household and small commercial establishments such as shops/office etc. Through this CCTV solution we want to create awareness and make affordable video surveillance available to all,” he added.