Celebrating the milestone of 123 years of Bata Shoe Organisation with Bata Fashion show, Alexis Nasard, Global CEO, unveiled Bata’s global brand manifesto that is a celebration of Bata in the new millennium as well as its inspiration, the modern woman of the world.
Nasard who shared the new manifesto, said, “One of the most important things in life about yourself, is self-confidence. Self-confidence and self-esteem allow us to live fuller lives and get much bigger opportunities. Because people with confidence and self-esteem, they dare more! And when you dare more, you get more. That is where, we at Bata, stand. We try and give our consumers, particularly women, the opportunity to have the little bit that they can control, to feel good about themselves.
Photos: Md Meharban