ASICS Corporation, ranking fourth in the global sporting goods industry, has launched the independent operations of ASICS India. On this occasion, the company also organised a fashion fiesta — ASICS Fashion Show — in the Capital. Eight models walked the ramp with elegance in ASICS sportswear. The fashion show showcased the premium sportswear goods of the brand to be made available for Indian customers.
Javagal Srinath, former cricketer, was the guest of honour at the event. Other dignitaries present at the event included Kikuta, charge d’ affaires ad interim, embassy of Japan and Motoi Oyama, president and chief executive officer, representative director, ASICS corporation.
Srinath said, “I am extremely happy and grateful to ASICS for inviting me to be part of the celebration. ASICS is one of the leaders in sports goods across the globe, combining new discoveries about the human body with the latest technological advances to develop and design their products. I am glad they have entered into a country where people are so passionate about sports.”
Oyama said, “At ASICS we are committed to improving lives through sports and ensuring that we provide our customers with valuable products and services. I am delighted to be present for the launch of ASICS India. The Indian market is a key factor in the ASICS global growth strategy and we are hopeful that this launch will help us strengthen our position.”
Commenting on the occasion, Rajat Khurana, director, ASICS India, said, “We are extremely glad to enter in the Indian market as we believe, the country promises to be an exciting market for ASICS.
World over ASICS is known for its sports products. Our product range is equipped with advanced technologies which helps enhance sporting performances. We are confident that the products would do well in the Indian market. We would also like to thank Srinath for sparing his valuable time and being a part of this event.”
ASICS was the main sponsor for the Australian cricket national team who won the World Cup 2015.