Vivacity

love notes

Pioneer

Actors Ruslaan Mumtaz and Chetna Pande along with associate producer Dr Pallavi Mishra spoke about their forthcoming film centered on youth

As the release of I Don’t luv U nears, the cast is leaving no stone unturned to promote the film. lead actors Ruslaan Mumtaz, Chetna Pande and associate producer Dr Pallavi Mishra visited Radisson Blu Hotel at Kaushambi, Ghaziabad to talk about the movie, which releases on May 17.

Produced by Dr Anil Kumar Sharma in association with Dr Pallavi Mishra, Amrapali Media Vision’s I Don’t luv U, is a dark love story. It was written and directed by Amit Kasaria.

Producer Dr Anil Kumar Sharma said, “The film is about transforming youth mindsets. It contains a message that you never experienced before and are unlikely to forget.”

Associate Producer, Dr Pallavi Mishra added, “It has a strong combination of a powerful script, screenplay, lyrics and music. Music is the USP of our film and the singers  Mika Singh, Shaan and Javed Ali have lend their voices to heart touching and foot tapping songs.”

I Don’t luv U focusses on youth today — the fun loving and frivolous lot, who are extremely casual in relationships and do not want to delve into the intricacies of true love, commitments and fidelity.

It is a blend of light-hearted witty moments, as well as harsh unforeseen realities.

Yuvaan, a young handsome boy and Aayra a beautiful NRI girl are just like any other teenager of this generation, who want to experience life together in a relationship.

They are willing to go through the most beautiful and much needed feeling called love.

Without realising what they are doing in the heat of adolescence and the curiosity of discovering each other closely, they end up in an extremely ugly situation, which shatters their life completely.

“This film is definitely a new concept. But what will surprise people, is how we have kept logic alive, without compromising on entertainment value. In this film, I present a new perspective of love, where the young generation lives with its own decisions and beliefs. At one side we have shown what can go wrong with a wrong step. And on the other side, we have shown how a normal person becomes a special person when he fight for his love,” said the director of the film, Kasaria.