Padma Shri awardee Aruna Sairam joins the Artium Academic Board and dons the role of faculty head for Carnatic music. By Team Viva
Renowned Carnatic vocalist and Padma Shri Award winner Aruna Sairam is excited at the prospect of encouraging and helping aspiring students learn Indian classical music. She has joined the Artium Academic Board and dons the role of Faculty Head for Carnatic Music where she will use her vast knowledge and experience to shape and nurture talent, through the unique music courses offered by the academy.
Known for her tremendous contribution to the world of music spanning almost six decades, Sairam believes that the music space is evolving drastically and with time and technological advancements, method of teaching also needs to evolve to be in line with the emerging trends.
Sairam’s latest campaign for Artium Academy canvasses the inter-play of music with technology to make learning a lot easier and more accessible to people of all ages. Through the campaign video, she explains her love for Carnatic music and highlights her journey on how she learnt it herself. The video ends with Sairam inviting music enthusiasts from across the world for an exciting course in Carnatic music designed and curated personally by her.
The course is a curated blend of innovation and perfection, taught one on one by trained and certified teachers based on a performance driven Carnatic music curriculum designed under the guidance of Sairam herself. The course aims at a performance driven learning approach that is simple and easy to grasp.
Talking about her aspirations to nurture future musicians, Sairam said, “Learning music has become a lot easier due to technology. India as a nation is not just passionate about listening music but we love to learn music as well. Technology is helping to foster and develop future musicians in a big way and I am delighted to be a part of Artium Academy to develop and nurture future musicians.”
Talking about her association as head of faculty, she added, “My association with Artium Academy is very timely as I was looking to share my learning and experiences in the genre of Carnatic music, an art form I have worshipped over the years. I am extremely excited to become a part of the board and contribute towards building the gold standard in music learning.”
With the advent of new technology, Sairam dreams to take Carnatic music to the millions of aspirants worldwide and providing them with an opportunity to train them under her wing. Her zeal to promote fresh and young talent lead to her collaboration with the academy for the launch of their latest campaign to inspire music enthusiasts across the world.
Campaign link: Artium Academy & Aruna Sairam — Carnatic Music Course (on YouTube, Instagram, Twitter, Facebook and LinkedIn.)