Metro Railways show significant increase in Non-Fare Revenue
Indian Railways is taking various initiatives to increase Non-Fare Revenue (NFR) in order to boost up earnings apart from the traditional source of income in the wake of Covid pandemic.
Metro Railway, as part of Indian Railways, is playing a pivotal role in this initiative and various innovative steps have been taken up by Metro Railway Authority to increase the revenue of Metro Railway which is in general totally dependent on passenger earnings.
As part of this initiative, Metro Railway has been focussing on the earnings through advertisements inside and outside Metro rakes, hoardings in open space and earnings from new sources like installing health check up kiosks at different stations etc.
Metro Railway has also innovated new ideas like 11 station co-branding, Card Balance Checking Terminal (CBCT) branding, Automatic Smart Card Recharge Machine (ASCRM) branding, AFC-PC gates branding, installation of food kiosks, ATMs of different banks, smart card branding, and so on. This has helped to increase the Non-Fare Revenue to a large extent.
Metro Railway has earned Rs 2.72 crores in the month of December, 2021 and has ranked third amongst all Zonal Railways.