A survey reveals that three in every four Indians choose to invest money on adventures or desired experiences over a physical purchase. By Team Viva
How often do you take out time from your busy schedules to read a book? Or play your old guitar? Or perhaps practice a new recipe? Well, in the midst of our work pressures and strict deadlines, we often forget to look back and dig out time for our passion and hobbies which once used to be our favourite pass times.
A recent survey titled ‘Meet India’s Passionistas,’ commissioned by the Singapore Tourism Board across 14 cities in India, revealed new identities, activities and traditions that Indian millennials are following besides their respective professions.
The report highlighted how millennials harbour a deep-rooted need to follow their passion with like-minded individuals. While they form a generation that claim to dedicate at least an hour a day on their passion, 82 per cent spent a portion of their monthly income on pursuing their passion, which indicates that the younger generation focusses on not only their routinely 9-5 work schedules, but also have their desired interests and goals prioritised.
While 27 per cent millennials claimed that they were ready to quit their jobs to pursue their dreams, 29.7 per cent focussed on their passion over the weekend. Around 24.5 per cent of them find vacations from work a more suitable time to do the same.
As per the survey, more than 50 per cent of the respondents claimed to have a secret passion that their families or friends may not be aware of; across demographics and boundaries, individuals are willing to invest both time and money in things they are passionate about. It showed that characteristics of ‘passionistas’ are most evident in millennials as compared to those between 36 to 45 years of age and those above 46.
Going by the respective statistics of different Indian Tier 1 cities, Mumbai stood out in terms of millennials who followed and took out time for activities they were passionate about. New Delhi saw that about 33.7 per cent of its millennials enjoy their passions over the weekend. In Mumbai, around 76.2 per cent millennials spent over a majority of their earnings on keeping their passion alive through their working days. This put Bangalore and Kolkata on the receding end of the scale as 52.8 per cent and 41.1 per cent of their respondents respectively denied the possibility of quitting their jobs to follow their passion and admitted that they are not able to dedicate enough time to it.
On the activities front, 59 per cent respondents claimed that they are explorers and travel for outdoor experiences. Three in every four (78 per cent) millennials would choose to spend money on a desirable experience or adventure over a material purchase. On the other hand, 72 per cent of Indians travel the world to pursue their interests in food, historical monuments, and traversing through scenic landscapes. Also, 86.6 per cent (18-25) and 76.4 per cent (26-35) people wish to spend a majority of their earnings on their passion.