Ashima leena's latest bridal collection highlights golden threads, gota-patti and meenakari work. A new addition to the team and leena's daughter, Rhea Singh, shares details about the line
Ashima and leena have a surprise planned for their fans who will walk in to witness their latest collection at the India Bridal Fashion Week at The Grand. We are not talking about their showstopper, Nargis Fakhri. The designer duo will introduce their third member to the fashion fraternity. She is leena’s daughter Rhea Singh. The duo is hoping that an addition to the team will bring with her new ideas.
“The label Ashima leena will not going to be the same anymore. I hope my hard work will pay off and our collection Aalaap will be loved at the Bridal Week,” said the 33-year-old. Adding, “I have expectations for myself. I am an entrepreneur as well, and feel blessed to have both creativity and business skills.” Rhea is equipped with the brand history and lineage which she plans to use to her advantage.
Rhea and Ashima have been working and reworking each and every piece with close attention to details for six months. The collection will showcase pietra-dura motif that shimmers on shades of burnished gold and carnelian, reinvented gota-patti with combination of ruby and jade, meenakari work unfolded in gilded tulle, ingeniously stitched dhoti pants which transforms into a sari, cleverly overlapped sheers and saris and lehengas stitched and draped in innovative styles. long jackets, adorned with pearls and crystals, that can be worn with any of the classic silhouettes, are a part of the collection as well.
Rhea informed, “Our inspiration to create the line has been something as grand as the Taj Mahal. The collection is woven in silk threads and beaten gold.”