Metro Railway has signed an agreement with LIC for awarding co-branding rights of Phoolbagan and city centre stations of East-West metro
Kaushik Mitra, Dy chief operations manager/comml signed the agreement on behalf of Metro Railway in presence of NP Sinha, zonal manager, Life Insurance Corporation of India Limited (LIC).
Metro Railway has offered 1,500 sq feet spaces of each of these two stations to LIC. LIC has got the station co- branding rights and can add their brand names, logo (prefixed/suffixed) to the station name at all places where the station name is displayed.
With the signing of this five-year contract, Metro Railway, for the first time, is handing over the co-branding rights of any of its stations to a public sector undertaking like LIC.