The strategic collaboration of Micromax and BSNl have partnered to announce the launch of 4G feature phone — Micromax Bharat-1. It will help in leveraging technology to provide affordable and innovative products and services. Bharat-1 from Micromax is aimed at bridging the digital divide.
This collaboration will allow the users to experience the high speed and low cost data that means enjoying the unlimited calls and internet services at Rs 97 every month.
leveraging the vast distribution network of Micromax along with the vast and national coverage of BSNl network, Bharat-1 promises to contribute immensely to the government’s vision of Digital India and make for a meaningful and early acquisition of mobile data users.
But how will this tie-up benefit the consumersIJ With Bharat-1, Micromax and BSNl together are aiming at providing a compelling 4G phone option to India’s 500 million plus population that is still not connected to internet.
The device from Micromax, is priced at Rs 2,200 and is a compelling option in the category. Bharat-1 is an all-rounder, and is powered by a 2000 mAh battery and Qualcomm Snapdragon Qualcomm 205 processor which ensures a glitch-free performance. The phone comes with 512 MB RAM and 4 GB ROM, a 2.4 inch QVGA screen, 2 MP rear camera and VGA selfie camera, 4G VolTE and Dual Sim connectivity. In addition to this, Bharat-1 comes with multiple content option under one roof of Micromax Entertainment that means unlimited fun ranging from live TV to Music, Movies and Videos which are available under the suite of entertainment apps for the users to watch their favourite content on the move. Consumers can enjoy all the major social media applications like Facebook, WhatsApp and it also comes with the support for 22 different languages.
BSNl is expecting an overwhelming response from the consumers as both BSNl and Micromax aim to connect the last mile to the Internet and relevant information. They are confident that Bharat-1 will help millions of users experience the data and calling experience like never before
The BSNl network has approximately 105 million mobile connections and approximately 18 million landline with a microwave network connecting 646 districts, 4519 cities/towns and 6.25 lakh villages. BSNl is the only service provider that bridges the rural-urban digital divide in Information and communications technology (ICT) sector. There is no telecom operator in the country to beat its reach with its wide network giving services in every nook and corner of the country and operates across the country except Delhi and Mumbai. Whether it is inaccessible in areas of Siachen
glacier or Northeastern regions of the country, BSNl serves its
customers with a wide bouquet of telecom services.